Free Google Ads Audit, Done by Hand Inside Your Account

This one looks only at your Google Ads account. My free SEO audit covers how your website ranks organically, the free website audit covers speed, usability and conversion friction, and the free digital marketing consultation is a conversation about which channel to prioritise. None of those open your ad account. This one does, and it stays inside it.

Landing pages are checked from one angle only: does the page match the keyword and ad that brought the click.

Two things are compulsory: read-only access and an honest spend band. Without access I would be guessing, and without the spend band I cannot judge whether a wasted search term is a rounding error or a real leak.

• Google Ads Customer ID (the 10-digit number at the top right of your account).
• Read-only access: in Google Ads go to Admin, then Access and security, add contact@jagmohankurmi.com and choose the Read only access level. You can remove it the moment the report arrives.
• Monthly spend band: under 25 thousand rupees, 25 thousand to 1 lakh, or above 1 lakh. A range is enough.
• What counts as a conversion for you: a call, a WhatsApp chat, a form lead, a booking or a sale.
• One sentence on what a good lead looks like, so I can tell a useful search term from a costly one.

I work through the same list on every account, in this order, because a tracking problem makes every later number unreliable.

1. Conversion tracking

• Which conversion actions exist, which are set as primary, and whether any are counted twice
• Whether calls and WhatsApp clicks are tracked or invisible
• Whether the tag fires on the thank-you step and not on page load

2. Search terms and negative keywords

• The last 30 to 90 days of search terms, read line by line
• Irrelevant terms that took budget (jobs, free, training, competitor names you did not intend)
• Missing negative keyword lists and negatives that block good traffic

3. Structure and match types

• Campaign and ad group split by service and location
• Broad match running without Smart Bidding or without conversion data
• Overlapping keywords that make your own ad groups compete

4. Bidding, budget and settings

• Bid strategy against the amount of conversion data available
• Campaigns limited by budget while weaker ones spend freely
• Location setting (presence vs interest), ad schedule, device and network settings, Display opt-in on Search campaigns

5. Ads, assets and landing page match

• Responsive search ad coverage and pinned headlines
• Call, sitelink and location assets
• Whether each ad group sends people to a page about the thing they searched
• If Performance Max runs: whether it is absorbing your brand searches

You get a document, not a dashboard export. I do not have a redacted sample to show yet, so here are the sections it is built from.

• Quick win: a change you can make in under an hour that stops obvious waste, such as adding negatives or fixing a location setting.
• Fix soon: needs some work, usually tracking or restructuring, within the next two to three weeks.
• Strategic: a decision about bidding, budget split, landing pages or Performance Max that needs data or a conversation first.

1. Step 1 · Day 0

   Access accepted

   I confirm on WhatsApp that read-only access works and ask any missing question about your conversions.

2. Step 2 · Working day 1

   Tracking and search terms

   I check conversion actions first, then read the search terms report and mark the waste.

3. Step 3 · Working day 2

   Structure, bids, ads, pages

   Campaign split, match types, settings, assets and landing page match.

4. Step 4 · Working day 3

   Written report

   Report sent by email and WhatsApp. If you want, a short call to walk through it.