I run Facebook and Instagram ads, Google Search ads and the landing page behind them for builders, colonizers and property dealers, and I judge the work by one number: what each qualified site visit cost. I am Jagmohan Kurmi, M.Tech, founder of FutureTech Digital Marketing Agency (since June 2021, 1,200+ clients), meeting clients in person in central MP and working remotely across India. Send me the project name and town on WhatsApp.
By Jagmohan Kurmi, M.Tech, founder of FutureTech Digital Marketing Agency · Last updated
Real estate digital marketing works when the plan matches the project type, because a plot buyer in a district town and a flat buyer in a city behave differently. I plan each of these separately:
Buyers want to talk before they fill anything. Click-to-WhatsApp ads aimed at the town and nearby villages, reels shot at the site, and a Google Maps listing for the site office. Posters and banners are covered in my Hinglish guide, plot bechne ke liye vigyapan.
Buyers compare many projects online. Instant form lead ads with qualifying questions, Google Search ads on project and locality searches, and a landing page with floor plans, amenities and the RERA details.
Traders and investors decide slowly. Search ads on shop and office searches, plus a landing page that answers frontage, footfall and possession questions.
Many listings, small budgets. One campaign that sends people to WhatsApp, where the dealer shares the matching listings, works better than a separate ad for every property.
For most projects I start with Meta ads, then add Google Search ads and a landing page, with reels and a Business Profile supporting both:
Audience settings decide a large part of lead quality. I keep the location tight to where buyers actually come from and build later audiences from people who visited the site. The full set of choices, from radius versus whole city to age and lookalikes, is in my guide to real estate Facebook ads targeting in India.
Lead quality is protected by the setup, not by luck: one project per campaign, a form that makes people think for a second, and a fast human reply. These are the rules I follow on every real estate account:
A plotted colony and a commercial complex never share a campaign, because Meta then optimises toward whichever form is easier to fill, not toward the buyer you want.
Meta lets you add multiple choice questions to an instant form and recommends ranges to keep options short. I ask budget as a range and purchase timeline. More than that and genuine buyers drop off.
Your office replies to every lead within minutes during working hours, with a location pin and an offer to book a visit. Most money is lost here, not in the ad.
Meta lets you download instant form leads as CSV or XLS from Ads Manager or Meta Business Suite, but keeps them only for 90 days. I move them into a sheet daily, with columns for called, interested, visit booked and visit done.
Each week we hear a few real calls and divide spend by visits done. Costlier leads with more visits win.
I have not published a real estate result, and I will not invent one. These two cases are from other industries and show the same method: own your enquiries, track each one, and judge spend by what it produced.
Before: Irregular enquiries, mostly bought from third-party lead portals
What we did: Locality service pages, Search Console crawl errors fixed, and search ads on high-intent terms.
After: Its own call channel with 2,800+ targeted monthly search visitors
+140% monthly phone calls
Published FutureTech case study. Many dealers also depend on paid portals.
Before: High cost per click and few bookings from the landing page
What we did: Landing page redesign, Google Search bid changes and a negative keyword audit.
After: 3x verified tour enquiries and a 42% lower Google Ads acquisition cost
3.4x ROAS
Published FutureTech case study. A considered purchase, like property.
The first month builds the base and gets the first booked visits; scaling comes later.
Location, sizes, price range, approvals, RERA details, layout plan, existing photos, and who answers calls.
Project page live, calls and WhatsApp clicks tracked, quick replies set, lead sheet shared.
One campaign, two or three ads (a site reel, an offer image, a location video), instant form or WhatsApp.
Count visits booked and done, drop the weakest ad, tighten the questions, and decide on Google Search ads.
Published bands only. Meta ads and social media management have no published fee yet and are quoted on WhatsApp after I see the project.
| Item | Price | Notes |
|---|---|---|
| Meta ad spend (paid to Meta) | ₹5,000 – ₹15,000 per month | My suggested starting budget per project; paid from your own ad account |
| Meta ads and social media management | Quoted on WhatsApp | Campaign setup, instant form, creatives, reels and weekly review |
| Google Ads search management | ₹8,000 – ₹20,000 per month | Plus ad spend paid to Google |
| Ad landing page | ₹8,000 – ₹18,000 one-time | One project page with map, plan, RERA details and WhatsApp button |
| Conversion tracking set-up (GTM) | ₹4,000 – ₹8,000 one-time | Calls, forms and WhatsApp clicks |
| Starter website | ₹15,000 – ₹35,000 one-time | For a builder or dealer with several projects |
Ad accounts, the domain and the Business Profile are registered in your name. All bands are on my website and Google Ads pricing page.
For a RERA-registered project, show the RERA registration number and the authority's website on every ad. That comes from Section 11(2) of the RERA Act 2016, and state authorities such as UP-RERA and WBRERA have issued their own directions; MahaRERA has held it does not apply where the occupancy certificate came before the ad. Check your state RERA's directions. I put the number on the landing page, the ad and the form intro.
Meta's Housing special ad category, which limits targeting, is required for advertisers reaching the US, Canada and parts of Europe; I found no such requirement for ads aimed at India. I check Meta's policy before each campaign.
Send the project type (plots, colony, flats or commercial), the town, how many units are left and your monthly ad budget. I reply on WhatsApp with what I would run first.
Send the project name, town, type (plots, flats or shops), price range and whether it is RERA-registered. I will reply with how I would advertise it, the first step and its cost.
